58% of high-volume users visit Twitter dailyįrequent Tweeters or high-volume Twitter users are the biggest contributors to daily activity on the platform. These numbers prove that Twitter is an ideal marketing platform for brands that mainly want to target a US-based audience. The latest report shows that about 77 million Twitter users are from the United States. US users are the largest audience on the platformĪlthough Twitter sees a good amount of its audience coming from different parts of the world, it’s most popular among US users. This means there’s an opportunity to build your brand on Twitter and establish your social media presence. It’s also one of the top platforms that consumers use to follow brands on social media with 36% of consumers doing so. 50% of consumers use TwitterĪccording to Sprout Social’s Index, Edition XVII: Accelerate, 50% of consumers currently use Twitter. While the last-reported monthly active user count was 330 million, the company has since switched its reporting metric to include only monetizable users. Monetizable users are considered user accounts that can see ads on the platform. Twitter continues to see an increase in monetizable usersĪccording to Twitter’s latest Letter to Shareholders, the platform currently has 217 million monetizable daily active users (DAU). This means staying up-to-date on the latest Twitter statistics and trends that can shape your approach.Ĭheck out these 12 Twitter stats to inspire and guide your social media strategy this year. To really tap into the potential of this platform, you have to understand how people are using it. While platforms like Facebook and Instagram have more users, Twitter’s audience is active, engaged and regularly participates in conversations on trending topics, making it a valuable channel for brands that want to connect with their audience to build a community. Nielsen research shows 36% of 35 to 54 year-olds and 44% of 55 to 64 year-olds use their tablets while watching TV.What’s Twitter if not the hub of pop culture and trending conversations? The rapid growth and perceived importance of Twitter in the US, where there are 140 million registered users, was underlined on Monday when Nielsen said it had teamed up with the social media company to measure "split screen" TV viewing from next year. Manchester came in as the second most active city in the UK. In June 2012 the top three cities by number of tweets were Jakarta, Tokyo and London. We're grateful for your ongoing support!"Ī report earlier this year published by social media analysts Semiocast, showed that the UK was the fourth biggest Twitter nation, beaten only by the US, Brazil and Japan. In a tweet noting the statistical landmark Tony Wang, general manager of the social networking giant in the UK, said: "There are now more than 200M monthly active users. Mobile growth is also catching on with 60% using smartphone apps – in the UK 80% of active users are using their phones to access content. Growth was also driven by people discovering Twitter for the first time, a spokeswoman said, citing France as a market that had seen "huge growth" this year, partly driven by its own presidential election.īut with more than 500 million registered users worldwide, the figures show that more than half of those with a Twitter account prefer not to tweet themselves.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |